You don't need a fractional CXO. You need a Fraction of a Fraction ... or a FOAF.
And you've come to the right FOAFing place.

Don't Go FOAF Yourself

Thought of hiring a fractional CMO? CRO? CWO? (Chief Whatever Officer)

Here's the not-so-dirty not-so-little not-so-secret: "fractional" tends to mean part-time. And it's an awesome euphemism. You can get a good chunk of an experienced exec's time for way less cash and overhead than a FT hire. Been there, done that.

But often what you need isn't someone fractional. You need a fraction of a fraction. And that's where this idea was born.

Get Just What You Need

Get only what you need, and we'll set realistic expectations for what we'll achieve together in the near-term and long-term.


Shift plans month-to-month or even week-to-week as your needs and priorities change.


Get the experience of a $150K-$300K+ base salary hire for a few grand a month, more or less.

It takes diff'rent FOAFs to move the world

(Yes it does.)Fine, we'll give you the FOAFing bio of the one who came up with all of this:David Berkowitz is the founder of the Serial Marketer consultancy and the 3,000-member Serial Marketers community. Previously, he held marketing and strategy leadership roles with omnichannel ad tech platform Mediaocean, video production marketplace Storyhunter, social listening firm Sysomos, Publicis agency MRY, and Dentsu agency 360i. He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 400 events globally.
Fun FOAFing Fact: He has eaten McDonald's on 6 continents.

Now, meet our other FOAFers!
And check out our latest news!

How Can We FOAF Your Boat?

Let us know the FOAFing plan that's right for you.Here are the plans based on the fraction of how much of a FOAF's time a week you need.

FOAF around and find out

Fractional plans start at $1,000/month. It used to be $999, but, you know, inflation. Contact us for the full rate card. Discounted rates of up to 25% are available for more involved plans.

If you're looking for a full-on fractional CWO (Chief Whatever Officer), that might not be our jam, we can point you in the right direction.

And if you're a service provider who likes to give a FOAF, reach out, and maybe we can be FOAF buddies together. We can make it worth your FOAFing while.

About our FOAFing logo

If you thought the logo looks like Pac-Man vomiting Trivial Pursuit pieces, we did too. There's a deeper meaning behind it. Let us know when you figure out what it is, and we'll make that our brand story instead.

What the FOAF are you still doing here? Do you expect us to say All Rights Reserved or something? Fine, we reserve them!

Meet the FOAFers

Dorian Benkoil
Dorian Benkoil is an executive media strategist focussed on ad-tech, media-tech and finance. An MBA, adjunct professor and award-winning journalist, he has been an executive in digital media companies, and a managing editor, foreign correspondent and reporter for ABC News, AP and Newsweek. He loves dogs, sushi and long walks in the woods.
Fun FOAFing Fact: Tennis is my love, Pickleball is my flirt. Japanese is my thing.

Laura Fitton
Laura Fitton built to evangelize ways to can scale climate solutions faster. After a career as a speaker and tech CEO building movements via partnership, influencers, community, and communications, she has returned to her environmental science and policy degree roots. Prior to, she founded Twitter app store oneforty and sold it to HubSpot, where she pioneered customer centricity, PR, influencer relations and other partnership and community building programs as their inbound marketing evangelist (intrapreneur). She evangelized the business, media, and cultural use of Twitter years before it was widely understood, and spoke about it on stages including HBS, MIT, SXSW, and numerous tech conferences.
Fun FOAFing Fact: She is the lead author of Twitter for Dummies.

Andy Harrison
Andy is the original Sixth Man – the one every great team calls off the bench to get the win. So he founded Sixth Man Consulting. A Harvard MBA, Andy started his career in advertising, then moved into banking and finance with Sallie Mae and JPMorgan Chase, segued to technology, and quickly began to work with cutting-edge companies that wanted to grow faster. Andy is recruited to ignite growth as a strategic advisor in business development, disruptive innovation, product development, and marketing. In addition, Andy is a limited partner in 97212 Ventures and ffvc’s Violet Fund.
Fun FOAFing Fact: Andy had a daily online crossword puzzle game for 12 years.

Daniel Harrison
Transformational CRO, GM, and Senior Sales Executive with extensive B2B Go-To-Market Revenue Growth experience in Tech, Data, and Media. Has scaled early-stage companies to $35MM+ ARR, driven $150MM+ in revenues with clients in the U.S./globally, 3x'd revenues achieving a $200MM exit to Oracle, and set foundation for a ~$20MM Series B fundraise. Trusted partner and advisor to Founders, CEOs, and their teams. Providing candid guidance on sales, product-market fit, GTM strategies, voice of the customer, deal-making, first sales, scaling sales, recruitment, winning culture, leadership, team dynamics, and solving complex problems of all types.
Fun FOAFing Fact: My first FOAFing gig was in 2nd grade, using my fractional time on morning bus rides to produce elaborate 20-page mazes. This was in exchange for a portion of students' lunch money, giving them a mind-bender puzzle to complete in brief moments while eating. This quickly expanded into running my own bookstore (those titles not quite sanctioned by school) and doing whatever else kids had "need" for at the time.

Renee Joneck
Renee is a seasoned B2B Demand Gen/Revenue/Growth marketer with 25 years of expertise in helping start-up & mid-stage, SaaS & tech organizations operationalize their demand marketing functions to increase revenue. Her superpower is the ability to quickly assess the opportunities, provide a detailed scoring model, and then help organizations fix the gaps. She’s able to accomplish this by providing health assessments and recovery sessions that include frameworks, templates, and scalable operational processes. All of which ensures that organizations have a consistent, trackable, and productive strategy for marketing to attribute revenue. Her superpower is the ability to quickly assess and fix the gaps within the demand gen/revenue marketing function, and help CXOs, sales, and marketing leaders operationalize and build out their marketing infrastructure.
Fun FOAFing Fact: A fun fractional moment was working with Sybase and convincing the executive team to invest in OOH ads in the Wall Street area to target the financial services audience. They poo-pooed it, agreeing only if I used funds in my existing budget. I reallocated creative and wrote ad copy myself to save money on agency fees. The ads ran and they were so cool that the HBO Show Weeds had the signage in the backdrop for several of their show's promos for that season. Sales execs felt like celebs -- they had a 40% increase in opportunities created from the ads and the buzz it generated.

Valeria Maltoni
Experience working inside companies creating business value, strategic differentiation that get results. Through narrative coaching, Valeria Maltoni delivers communication / conversation design, connection strategy, and evaluation services that address business development, shape work collaborations. Her work led to two acquisitions, one merger, profitable joint ventures, partnerships, enduring products and services. She uses story as arbitrage to compound value, increase capacity, build new capabilities. Valeria is intimately familiar with the challenges of building a company / team, worked with young entrepreneurs as part of Venture for America Accelerator program with First Round Capital and International consultants at The Fox School of Business at Temple University.
Fun FOAFing Fact: Her first keynote was at age six on national TV at a Carnival in Bologna.

Randall Noval
Influential IT and Product Leader with 20+ years of experience transforming and scaling IT enterprises supporting digital and organizational change initiatives. With a background in product management & innovative digital transformation, he has been integral to driving organizational growth. Well-versed in delivering application development leadership and digital product strategies, his passion is to use his broad experience to accelerate process improvements, scale engineering teams, & deliver value to customers. Randall is a leader who helps people and organizations transform, solve business challenges, and create happy customers.
Fun FOAFing Fact: Randall has lived on three of the four coasts of the continental US.

B.L. Ochman
FOAFer B.L. Ochman is a uniquely experienced, multi-faceted marketing professional who
creates and executes high-yield, innovative programs that drive visibility and sales for clients
ranging from name brands to entrepreneurs. Among her most in-demand skills: formatting,
publishing and promoting business e-books on Amazon, Smashwords and more top portals.
She also has produced more than 500 podcasts, video interviews and live-streamed events.
Fun FOAFing Fact: She is also a really pretty good swing dancer.

Ellen Oppenheim
Ellen Oppenheim, the mastermind behind Oppenheim Media Consulting, combines her analytical and creative talents to generate revenue-building business and communications strategies and tactics. Ellen's problem solving skills derive from her client, agency, publisher, consulting and trade organization experience across various B2B and B2C categories. Her repertoire includes voice-of-the-customer research, employee ideation sessions, content development, and project management. Known for her integrity, diplomacy, and communications effectiveness, Ellen is a sought-after conference speaker and trade press contributor.
Fun FOAFing Fact: Ellen has rafted the Grand Canyon.

Jessica Robinson
Jessica, an accomplished marketing executive, has built emerging and iconic brands for companies such as Heineken, PepsiCo, Nabisco/ Kraft Foods, and Northwestern Mutual. Focusing on brand distinction, relevancy, and conversion, she fuels growth and profitability. With an insight driven approach, she enhances marketing and sales initiatives, even on lean budgets. A leader of high-performing teams and agencies, she excels in strategic planning, integrated marketing, omni-channel activation, and resource allocation. Committed to excellence and partnerships, Jessica drives transformative results, lifting individuals and organizations to new heights.
Fun FOAFing Fact: Jessica & her goldendoodle Peyton, spread joy as a certified therapy duo, visiting hospitals & assisted living homes.