Jessica Robinson is a marketing executive with deep experience in creating brand distinction, relevancy, and conversion to drive growth and profitability. She achieved double digit growth for established and emerging brands at Heineken, Nabisco/ Kraft & PepsiCo, and Northwestern Mutual. She is passionate about connecting consumers emotionally to brands that make an impact by leveraging insights and storytelling to improve marketing and sales initiatives. Some of her strengths include strategic development and brand planning, building integrated marketing campaigns and activation, omni-channel planning, strategic partnerships, product innovation, and resource allocation.